|
KMID : 1001320110380030221
|
|
Social Welfare Policy
2011 Volume.38 No. 3 p.221 ~ p.253
|
|
|
An Exploratory Study about Factors on International Giving vs. Domestic Giving: A Comparison among Three Groups
|
|
Kang Chul-Hee
Ku Ji-Youn
Park So-Hyun
|
|
|
Abstract
|
|
|
|
This study attempts to explore the factors affecting international giving and more comprehensive giving (combined giving of domestic and international giving) which are growing rapidly in Korean society. In order to understand such giving behaviors, this study classifies donors into three categories by giving area (domestic giving only, international giving only, international and domestic giving) and analyzes the factors influencing their choice in giving by setting the domestic giving group as a reference group and comparing with it. For the analysis, this study utilized the Giving Korea 2010 data constructed by the biennial national survey by the Beautiful Foundation. It examines the effects of citizens’ demographic factor (age, gender, education, household income, religion, marital status, and occupation), psychological behavioral factor (trust toward social institutions and volunteering experience), and the factor of motivation and consideration in giving (giving motivation and considerations in giving-trust level of the charity organization, reputation level of the charity organization, and impact level by the charity organization) by employing a multi-nominal logistic regression model. The results show that gender and household income in demographic factor have statistically significant effects on donors’ choice of combined giving (domestic and international giving) and religion and occupation also have statistical significance at a marginal level. In psychological behavioral factor, trust toward government business corporation media has statistically significant effect on international giving and irregular participation in volunteering has statistical significance on the combined giving (domestic and international giving) at a marginal level. Finally, in the factor of motivation and consideration in giving, internal motivation (sympathy), external motivation (financial affordability, tax benefit, solicitation from significant others, family’s tradition and culture), trust level of the charity organization and impact level by the charity organization show statistically significant effects on donors’ combined giving (domestic and international giving). As the first study on domestic giving, international giving, and combined giving in Korea, this study broadens and promotes the understanding on such giving behaviors and influential factors. Moreover, it can contribute to setting a new foundation of knowledge for further research in this topic.
|
|
|
KEYWORD
|
|
|
giving area, international giving, domestic giving, choice behavior in giving target areas, trust, volunteering, giving motivation
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|